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Home / About Us / Corporate Culture / Spirit

Spirit

Diligence

Diligence is a fine tradition of China Southern which has been supporting the company’s development and growth. China Southern staff work hard with courage despite of difficulties and challenges. They are highly responsible for their jobs, and always endeavor to finish their work efficiently at a high level of quality. They diligently perform their responsibilities, adhere to rules, and give their work full dedication.

Practicality

Practicality serves as the cornerstone for the companys steady progress. China Southern staff work in a scientific and pragmatic way with rigorousness and meticulosity.  They always base their thoughts, decisions, and actions on the companys actual situation. With realistic thinking, faithfulness in character, a down-to-earth attitude and practical behaviors, they strive to guarantee that all of their efforts lead to concrete outcomes.

Inclusiveness

Inclusiveness is what the company has been adhering to for achieving win-win cooperation. China Southern staff have the overall situation in mind, and are open and inclusive for collaboration. Upholding the principles of honesty, integrity, openness, inclusiveness, and shared development, they bend themselves to strengthening friendly cooperation, deepening mutual benefits and win-win results and building the China Southern ecosystem, so as to make the company a pioneer in promoting Chinas opening up, boosting coordinated regional development, and facilitating the dual circulation of domestic and international markets.

Innovation

Innovation serves as the driving source of China Southerns development. With a pioneering spirit, China Southern staff dare to be trailblazers and pursue excellence. In order to achieve top performance, they invigorate mechanisms with reform, and drive transformation and upgrading through innovation. They actively promote digital and intelligent transformation, while persistently deepening the innovation of technology, management, product, and service.

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